Who I am
SennaLabs is run by me, Ayrton Ager, in the United Kingdom. I decide how the information on this site is used, which makes me the “data controller” under UK data protection law.
If you have any question about your information, email me at sennalabsco@gmail.com.
What I collect
When you use the contact form
Your name, your email address and your message. If you choose to add them, your phone number and the name of your business too.
When you email me directly
Whatever is in your email, along with your email address.
When you visit the site
Like every website, the services that deliver this one see basic technical details such as your IP address, browser type and the page you asked for. They need these to send the page to your screen. I don’t use them to work out who you are.
Why I use it
I use what you send me to read your enquiry, reply to it and, if we decide to work together, to talk through the project with you. The law calls this “steps taken at your request before entering into a contract”, and where that doesn’t quite fit, my “legitimate interest” in answering people who get in touch.
The technical details above are used to run the site and keep it secure, which is also a legitimate interest.
I won’t send you marketing emails, and I don’t use your information to make automated decisions about you.
Cookies
This site doesn’t set any cookies or store anything on your device, and it doesn’t use analytics or advertising tools. If that ever changes, I’ll update this page and ask for your permission first where the law requires it.
Who else handles it
I don’t sell or share your information. A few services help run the site and my inbox, and they only handle it to do that job for me:
- Netlify hosts this website and receives contact form messages before passing them on to me.
- Google provides my email (Gmail) and the fonts this site uses. Loading the fonts means your browser contacts Google’s servers.
- Cloudflare and Tailwind Labs deliver some of the code that makes the site work, so your browser contacts their servers too.
Some of these companies are based in the United States. When your information goes to them, it is protected by safeguards recognised under UK law, such as the UK and US “data bridge” or approved contract terms.
How long I keep it
If an enquiry doesn’t turn into work, I delete it within 12 months of our last contact. If we do work together, I keep our messages for as long as the project needs them, then for up to six years after, because that’s how long UK tax rules expect business records to be kept.
Your rights
Under UK data protection law, you can ask me to:
- tell you what information I hold about you and send you a copy
- correct anything that’s wrong
- delete your information
- stop or limit how I use it
- send it to you or someone else in a common format
Just email sennalabsco@gmail.com. It’s free, and I’ll reply within one month.
If you’re unhappy with how I’ve handled your information, please tell me first so I can put it right. You also have the right to complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.
Keeping it safe
The site is served over a secure connection, and I only keep what I need. No system is perfectly secure, but I take sensible steps to protect the accounts your information passes through.
Changes to this policy
If I change how I handle information, I’ll update this page and the date at the top.